Give every promoter the same campaign starting point.

A campaign brief should explain the product, the intended audience and the purpose of the interaction. Give promoters the approved information they can share and a clear contact for questions they cannot answer.

Walk through the interaction from greeting to handover. The aim is to make the team comfortable with the product story and the activity, while leaving room for a natural customer conversation.

Confirm the venue or outlet arrangements alongside the people plan. Materials, schedules and local coordination belong in the same brief as the campaign message.

• Locations, dates and the activity schedule
• Approved product information and demonstration materials
• On-site contacts and the route for raising issues
• The activity updates the campaign team needs

Give promoters a simple way to share repeated customer questions and practical issues. Review these observations with the campaign owner. When a briefing changes, communicate the same update to every location so the next activity starts from a shared understanding.