
Approach. Introduce. Put a sample in hand.
The promoter makes the first approach, explains the product and offers a sealed sample in a real market setting.
Invite the shopper
Start with a friendly introduction and check whether the shopper wants to take part.
Hand over the sample
Explain the product using the campaign brief and offer the sealed sample.
Listen and record
Ask for feedback, note questions and update the agreed distribution record.
What you can review
Sampling activity, customer feedback and practical observations from the campaign location.

