Ideas for building teams and executing better in the real world.

Detailed, practical perspectives on hiring, distributed workforce management, field sales, retail execution and the systems that turn plans into measurable work.

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Insight library

Deep dives for the work you are trying to improve.

7 articles

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1–6 of 7 articles

Industry Insights

Deep dive

The same role can mean different work in another industry.

Use your operating environment to shape responsibilities, skills and the support a team needs.

2 min read

Trade Marketing

Deep dive

Give every promoter the same campaign starting point.

Align the product story, customer interaction and day-to-day campaign coordination.

1 min read

Turn the reading into an execution brief.

Bring your roles, locations and the work you want to get done into one conversation.

Share your requirement

03

Retail Execution

Deep dive

Build a retail visit checklist around the store.

Connect outlet visits, observations and follow-up actions with the purpose of the campaign.

2 min read

Gig Economy

Deep dive

Give a short assignment a complete brief.

Short projects still need clear tasks, working arrangements and a shared definition of completion.

2 min read

Sales Hiring

Deep dive

Define the sales role before building the sales team.

Bring the customer, territory and sales activity into the hiring conversation.

1 min read

Workforce Management

Deep dive

Make work updates useful to the people reading them.

Choose the information, frequency and ownership of updates before an assignment begins.

2 min read