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01
Challenges
- Creating meaningful consumer interaction in a short campaign window.
- Maintaining consistent brand communication across locations.
- Coordinating sampling material, promoters and daily reporting.
Take your brand to the market.
Bring your brand into the places your audience visits. Coordinate branding and advertising, sticker deployment, flyer distribution, sampling and promotional campaigns with one execution team.
Service overview
Brand Activation at a glance.
Connect audience, location, people and activity so the campaign can be executed consistently on ground.
Best for
Brands planning a product introduction, local campaign or direct consumer engagement programme.
- Channels
- On-ground campaigns & events
- Venues
- Malls, colleges & campaign locations
- Team focus
- Sampling, demonstrations & engagement
Execution in practice
See how the work happens.
Choose an activity to follow the interaction, the team's actions and the updates your business can review.
What we provide
Campaign support, where your audience is.
Build the activation around your audience, venue and the experience you want people to have.
Campaign planning
Give the campaign a clear starting point.
An effective activation brief connects the audience, the place and the activity.
Audience & message
Define who you want to reach and what they should understand about your product.
Venues & dates
Identify the campaign locations, schedule and venue arrangements required.
People & activities
Agree promoter roles, product preparation and the activities to be delivered.
How it works
From campaign idea to on-ground activity.
Turn the brief into a practical plan for the team and venue.
Step 01 / 04
Brief
Confirm your audience, message, venues and campaign goals.
One connected plan, from the first brief onward.
Brief case studyAbout the project
Consumer Product Sampling Campaign
A consumer product campaign required direct interaction with shoppers to introduce the product, encourage trial and capture immediate market feedback.
- Industry
- FMCG & Food
- Service
- Sampling, BTL activation & consumer engagement
02
Solution
- Trained promoter deployment for sampling and product demonstrations.
- Consumer education, engagement and feedback collection.
- Outlet-level coordination and campaign activity reporting.
03
Results
- Higher opportunity for product trial and direct consumer feedback.
- Consistent on-ground activation across participating locations.
- Useful market observations for future campaign planning.
Industries
All industriesBuilt around your sector.
Explore the wider workforce and execution requirements in your industry.
Connected services
All solutionsBring the rest of the work together.
Explore complementary services when your requirement involves more than one team.
Tell us about your next campaign.
Share your product, audience, locations and dates. We’ll help shape the people and execution requirement.