What had to be solved on the ground.
The requirement is not simply to add people. The field model has to remove operational friction while keeping onboarding, coverage and quality consistent across locations.
- 01
Expand merchant acquisition across multiple cities and Tier 2 / Tier 3 markets.
- 02
Educate Kirana stores and small businesses about digital payments.
- 03
Complete KYC while reducing duplicate or invalid onboarding.
