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A product demonstration programme
Define the features, demonstration brief and store roles needed for your product range.
Build promoter, demonstration and retail execution support around your products. Connect customer interactions with the display, sales and campaign work behind them.
Define the product message and the execution standards your store or launch programme needs.
Use these examples to think through the work, then adapt the brief to your business.
Define the features, demonstration brief and store roles needed for your product range.
Coordinate the people, venues and customer interactions planned for a product introduction.
Build store visits around the presentation and availability checks your team wants to assess.
A consumer-electronics brand needed regular checks across retail outlets to understand product visibility, stock presence and display compliance.
Prepare your requirement
Give the team a clear product brief and the coverage required at each location.
Share your requirementShare your products, locations and execution needs. We’ll help shape the workforce brief.